COMMODITY SCIENCE IN THE 21ST CENTURY: INNOVATIONS, TECHNOLOGIES AND CONSCIOUS CONSUMER CHOICE

Abstract

The article examines modern transformation processes in the commodity science of food products in the context of globalization, digitalization and the formation of conscious consumption. The need to integrate classical approaches to commodity science with innovative technologies, analysis of consumer behavior and principles of sustainable development is substantiated. The key concepts of the development of commodity science of the 21st century are summarized, in particular the influence of digital technologies, artificial intelligence, social networks and global market trends on the formation of product quality and consumer choice. The relevance of the study is due to the need to adapt commodity science of food products to modern conditions of globalization, digital transformation and increasing consumer requirements for quality, safety and environmental friendliness of products. In the 21st century, food products are considered not only as objects of consumption, but also as factors of influence on health, environment and social processes, which requires rethinking traditional approaches in commodity science. The purpose of the study is to analyze modern trends in the development of commodity science of food products, determine the role of innovative and digital technologies, as well as study the features of the formation of a conscious consumer choice. To achieve this goal, the following methods were used: analysis and generalization of scientific sources, systematization of modern approaches to commodity science, comparative analysis of consumer trends, methods of statistical and graphical analysis, as well as elements of modeling consumer behavior. The study also confirmed the effectiveness of the implementation of innovative technologies, in particular digital quality control tools, biotechnological solutions and principles of sustainable development, which contribute to increasing the level of product safety, transparency of production processes and consumer trust. The scientific novelty lies in the comprehensive approach to considering commodity science as an integrative discipline that combines classical knowledge with digital technologies, innovations and the concept of conscious consumption.