ETHICAL ASPECTS OF STRATEGIC ENTERPRISE MANAGEMENT UNDER CONDITIONS OF WARTIME RISKS

Abstract

This article is devoted to a comprehensive study of the ethical aspects of strategic management of enterprises under conditions of war risks and a high level of environmental uncertainty. The relevance of the topic is determined by the need to rethink traditional approaches to strategic management, which in wartime crisis conditions must combine economic efficiency with the moral and ethical responsibility of businesses toward employees, society, and the state.

The study analyzes contemporary theoretical and applied approaches to the formation of ethically oriented management strategies for enterprises operating under armed conflict conditions. The essence and role of corporate social responsibility (CSR), business ethics, and sustainable development concepts are examined as key components of modern strategic management. It is established that wartime conditions significantly transform managerial priorities, requiring a balance between the economic stability of enterprises and the fulfillment of their social responsibilities.

Special attention is paid to identifying the main challenges faced by domestic enterprises in the wartime economy, including the preservation of human capital, maintenance of corporate culture, ensuring transparency of management processes, and strengthening trust between businesses, employees, and society.

Based on the conducted research, a model of ethical strategic enterprise management is proposed, taking into account the specifics of war risks and aimed at ensuring long-term organizational resilience. The model provides for the integration of corporate social responsibility principles into strategic planning, the development of a people-centered approach to human resource management, and the strengthening of ethical leadership.

It is concluded that the integration of ethical principles into strategic enterprise management is not only a moral necessity but also an important factor in enhancing resilience, adaptability, and competitiveness under wartime conditions. Moreover, adherence to ethical standards serves as a key prerequisite for effective post-war economic recovery in Ukraine and the formation of a new model of responsible business.