Economics. Management. Innovations

CONTROL OF IT PROJECT EXECUTION BASED ON MANAGEMENT ACCOUNTING DATA AND BI SYSTEMS

Ruslan Brukhanskyi, Rustam Mamatov — Tue, 26 May 2026 00:00:00 +0300

The article examines the theoretical foundations and practical aspects of IT project execution control using management accounting tools and Business Intelligence (BI) systems. The relevance of the research is driven by the rapid growth of the IT services market and the objective need of IT service providers to establish an effective project activity control system. It is established that traditional control approaches do not meet the specifics of IT projects, which are characterized by the predominance of intangible results, a multi-project environment, the use of agile management methodologies, and a significant share of human capital in the cost structure. The role of management accounting as an information base for control is substantiated through three key elements: project budgeting, cost accounting by Work Breakdown Structure, and labour cost accounting (time tracking). The content of the Earned Value Management method as an analytical tool for project execution control is revealed. The analytical capabilities of BI systems are systematized at three levels: descriptive analytics (actual performance dashboards), diagnostic analytics (variance analysis and cause-and-effect relationships), and predictive analytics (forecasting project completion and budget overrun probability). An integrated model for IT project execution control is proposed, combining EVM methodology, project management accounting, and BI platforms. The architecture of the control information system is defined, including task tracking systems (Jira, Azure DevOps), accounting and analytical systems (BAS, SAP), and BI platforms (Power BI, Tableau). A system of control checkpoints is formed for different time levels: operational, tactical, and strategic. The research results can be used by IT service providers to improve the project activity control system and enhance the accuracy of management decisions.

KEY ASPECTS OF RISK MANAGEMENT IN THE SOCIETY OF UKRAINE UNDER CONDITIONS OF WAR

Maryna Vuichenko — Tue, 26 May 2026 00:00:00 +0300

The article views the full-scale war as a serious challenge for Ukraine’s system of governance, not only for its defense sector. The pressure has affected local self-government, public services, economic and logistical processes, digital infrastructure, and the usual forms of interaction within society. Wartime practice shows that governance cannot be reduced to a single vertical chain of command. It also requires coordinated action by public authorities, communities, volunteers, international partners, digital services, and citizens.

According to the results of the research, it is substantiated that under the conditions of war in Ukraine a dual model of management has been formed. On the one hand, the civilian model continues to operate - public administration, local self-government. On the other hand, the military model functions - martial law, military administrations. It is precisely the combination of these two components that has allowed Ukraine to preserve the governability of the state in extreme conditions.

At the same time, such a dual model of management creates a number of contradictions. These are, first of all, the tension between the centralization of decisions and the autonomy of communities, between secrecy and transparency, between the needs of defense and the necessity of preserving human capital. Therefore, the managerial analysis of wartime risks should be directed not only at what gives a quick effect, but also at what ensures the long-term resilience of the state.

The article emphasizes that the strongest resource of Ukraine under conditions of war has become the network nature of resilience. The state has endured not only due to the center, but due to the combination of state institutions, communities, digital platforms, volunteer networks, international support, and a high level of self-organization of society.

It is noted that the highest return of managerial reforms in the coming years will be from those decisions which simultaneously ensure defense, transparency, and preservation of human capital. Thus, the managerial aspects of the society of Ukraine under conditions of war are not only a question of the functioning of power in an emergency mode. It is a question of how, in a state of great danger, to preserve democracy, accountability, humanity, and the perspective of development. And it is precisely the answer to this question that determines not only the ability of Ukraine to withstand, but also the ability to win and to recover.

TRANSFORMATION OF THE MANAGEMENT OF TERRITORIAL COMMUNITIES IN UKRAINE UNDER MARTIAL LAW

Maryna Vuichenko — Tue, 26 May 2026 00:00:00 +0300

The article addresses the governance of territorial communities in Ukraine during the fifth year of the full-scale war. It emphasizes that military aggression has affected nearly all regions of the country and significantly changed the conditions of their functioning. Missile attacks, artillery shelling, bombing, and drone strikes destroy settlements, production facilities, and critical infrastructure, especially energy systems. As a result, the daily life of territories is disrupted, while public authorities face greater difficulties in fulfilling urgent social responsibilities. Migration has also intensified: the number of internally displaced persons has increased, many people have left the country, and some settlements have lost a considerable share of their permanent population even outside the areas of direct hostilities. Under these circumstances, the territorial dimension of the war has become increasingly relevant in discussions on future peace arrangements, and the governance of communities remains important for both research and practice.

The study notes that each country develops its own model of territorial administration. During wartime, the usual relations between national, regional, and local authorities change considerably, since coordinated action, faster decision-making, and a more flexible distribution of powers become especially necessary. The effectiveness of this interaction determines whether the state can preserve administrative capacity, protect territorial integrity, and respond to security threats. The aim of the article is to identify the specific features of territorial governance under martial law and ongoing hostilities in Ukraine.

The historical background of regional administration in Ukraine is also considered. Particular attention is given to the governance system of the Ukrainian Cossack state. The Zaporizhian Host was administered by the General Officer Staff led by the Hetman, while its territory was organized into regiments and hundreds. Colonels and regimental officers exercised authority over substantial territorial units; for this reason, regiments may be broadly compared with present-day regions. Cossack hundreds represented a lower tier of territorial organization and, in a general historical analogy, may be associated with modern enlarged territorial communities.

MARKETING RESEARCH AS A TOOL FOR RISK MINIMIZATION IN MODERN ENTREPRENEURSHIP

Olena Kalinichenko — Tue, 26 May 2026 00:00:00 +0300

The article explores the fundamental role of marketing research as a strategic tool for identifying and minimizing risks within the operations of modern entrepreneurial structures. It is established that in conditions of global geopolitical instability, martial law in Ukraine, and rapid digitalization of the economy, traditional intuitive approaches to management become not only ineffective but critically dangerous for business survival. The transformation of marketing from an auxiliary service function into a key element of the business economic security system, which ensures the stability of financial flows and the resilience of market positions, is substantiated. Special attention is paid to the theoretical synthesis of entrepreneurship concepts and marketing analysis, allowing information to be viewed as a strategic asset necessary for adapting to dynamic changes in the external environment.

In the course of the study, the main risk zones upon which marketing analysis has a direct preventive impact were classified: commercial risks associated with market demand volatility; aggressive competitive threats; and strategic miscalculations in positioning and communication policy. The author developed and presented a proprietary matrix of correspondence between marketing research tools and specific types of entrepreneurial risks, which serves as a roadmap for management, allowing for significant optimization of administrative costs and increased accuracy in forecasting market scenarios. Particular focus is placed on a deep analysis of barriers preventing the implementation of systematic research activity in the small and medium-sized enterprise (SME) sector. It was found that resource, time, and competency constraints often create a false illusion of the unavailability of professional analysis for small companies. As an effective way to overcome these obstacles, the implementation of the "Fast Marketing" concept is proposed, based on the use of accessible digital tools such as Google Trends, CRM analytics, social listening, and rapid online surveys.

It is proven that the democratization of access to Big Data opens new horizons for analytical support of business processes even under strict budget austerity. The scientific novelty of the work lies in the development of a multi-level algorithm for integrating marketing analysis into a hierarchical enterprise management system at the strategic, tactical, and operational levels. For the first time, the practical application of the "Marketing Intelligence" concept as an intellectual early warning system for hidden threats is detailed, allowing for the complete replacement of a manager's subjective assumptions with objective market indicators. It is concluded that the systematic use of marketing data allows for the formation of high enterprise resilience - the ability not only to withstand external shocks but also to effectively adapt to changes, transforming threats into new market opportunities. Expenditures on marketing research should be considered a form of highly profitable investment in business information security, as their cost is significantly lower than the cumulative losses from erroneous management decisions. The results of the study have direct practical significance and can be used by entrepreneurs and managers to improve internal risk management systems under conditions of extreme uncertainty.

CHANGE MANAGEMENT IN THE IMPLEMENTATION OF INNOVATIVE TECHNOLOGIES

Kateryna Kashchuk — Tue, 26 May 2026 00:00:00 +0300

The dynamic development of innovations significantly influences the activities of organizations at various levels, forcing them to reconsider established management approaches. In this context, change management becomes a critical factor for the successful implementation of projects involving the introduction of cutting-edge technologies. The relevance of the chosen topic is driven by the need to enhance business efficiency through the timely adoption of modern solutions and the adaptation of organizational structures to new operating conditions, which is particularly pertinent during the period of digital economic transformation.

The main problem explored in the article lies in the reluctance of personnel to embrace change, the lack of practical experience among managers in implementing such projects, as well as the significant risks of cost overruns and extended implementation timelines. Addressing this challenge requires the formation of an effective change management system that integrates employee training, the development of a robust communication strategy, and continuous monitoring of implementation processes.

The advantages of a well-designed approach to change management include strengthening the enterprise's competitive position, improving the quality of goods and services, reducing production costs, and increasing labor productivity. Potential risks requiring attention include possible equipment malfunctions, disruptions to technological chains, and the exacerbation of conflicts within the team.

The article addresses the issues of effective change management during the implementation of innovative technologies. It systematically examines the main stages of change: preliminary diagnosis of the enterprise's current state, definition of project goals, selection of appropriate technology and tools, formation of an implementation team, staff training, and control over the results achieved. Particular attention is paid to methods of risk minimization and overcoming staff resistance, as well as the analysis of classical change management models, including John Kotter's model, Kurt Lewin's three-stage model, and SWOT analysis. Based on the conducted research, recommendations are formulated for establishing a clear sequence of actions aimed at diagnosing the current state, developing strategic plans, training personnel, and regularly monitoring the change process, which collectively increases the likelihood of successful organizational transformation.

A STUDY OF THE IMPACT OF WEBSITE DESIGN IN THE B2B MARKET USING STOCHASTIC METHODS IN THE FIELD OF INNOVATION MARKETING

Oleksii Kofanov, Sergii Solntsev, Olena Kofanova — Tue, 26 May 2026 00:00:00 +0300

In the context of the digital transformation of the B2B market, the online presence of an innovative company or startup is a key factor in business success and a critical instrument for risk mitigation among stakeholders. However, the design of corporate websites often relies on subjective preferences, creating an urgent scientific need to develop mathematically rigorous tools capable of accounting for high levels of market uncertainty. The aim of this paper is to develop a comprehensive methodology for assessing the impact of a website’s architecture and web design on the market success and investment attractiveness of innovative companies and startups in the industrial market.

The proposed methodology is based on the systematic integration of deterministic and stochastic approaches. In the first stage, T. L. Saaty’s Analytic Hierarchy Process (AHP) is applied to mathematically formalize subjective expert assessments of web design parameters within the RStudio software environment. In the second stage, the obtained global weights are transformed into random variables using Monte Carlo simulation to account for high market uncertainty. The final stage involves constructing a multiple linear regression model to assess the degree of influence of specific digital interaction criteria on the commercial success of an innovative company or startup.

The scientific novelty lies in the proposal of a hybrid approach for B2B innovation marketing tasks, which transforms the deterministic qualitative parameters of the web interface into stochastic variables. The study scientifically substantiates the concept wherein the static weights derived from the AHP are utilized as the expected values of stochastic variables in a Monte Carlo simulation model, and simultaneously act as integral predictors in a multiple linear regression equation.

As a result of the study, a three-level hierarchical structure of determinants of digital interaction was formed (3 criteria, 9 sub-criteria, and 2 alternatives). Based on the results of processing expert matrices in RStudio, the dominant influence of the ‘Trust and Credibility’ criterion (41.0 %) was demonstrated compared to ‘Value Rationalization’ (29.9 %) and ‘User Experience (UX) and Conversion Architecture’ (29.1 %). The key sub-criterion identified is ‘Case Studies Depth’ (19.2 %). A mathematical framework has been developed for subsequent stochastic validation of the model.

In terms of practical value, the resulting system of weighting coefficients and the logic of stochastic modeling provide a basis for the quantitative comparative assessment of alternatives regarding whether a company’s web resource is a ‘High Impact B2B Site’ or a ‘Low Impact B2B Site’. The implementation of the research results will allow innovative companies and startups in the B2B market to optimize marketing budgets and increase the likelihood of attracting investment through scientifically grounded web resource design.

ETHICAL ASPECTS OF STRATEGIC ENTERPRISE MANAGEMENT UNDER CONDITIONS OF WARTIME RISKS

Iryna Mosiichuk — Tue, 26 May 2026 00:00:00 +0300

This article is devoted to a comprehensive study of the ethical aspects of strategic management of enterprises under conditions of war risks and a high level of environmental uncertainty. The relevance of the topic is determined by the need to rethink traditional approaches to strategic management, which in wartime crisis conditions must combine economic efficiency with the moral and ethical responsibility of businesses toward employees, society, and the state.

The study analyzes contemporary theoretical and applied approaches to the formation of ethically oriented management strategies for enterprises operating under armed conflict conditions. The essence and role of corporate social responsibility (CSR), business ethics, and sustainable development concepts are examined as key components of modern strategic management. It is established that wartime conditions significantly transform managerial priorities, requiring a balance between the economic stability of enterprises and the fulfillment of their social responsibilities.

Special attention is paid to identifying the main challenges faced by domestic enterprises in the wartime economy, including the preservation of human capital, maintenance of corporate culture, ensuring transparency of management processes, and strengthening trust between businesses, employees, and society.

Based on the conducted research, a model of ethical strategic enterprise management is proposed, taking into account the specifics of war risks and aimed at ensuring long-term organizational resilience. The model provides for the integration of corporate social responsibility principles into strategic planning, the development of a people-centered approach to human resource management, and the strengthening of ethical leadership.

It is concluded that the integration of ethical principles into strategic enterprise management is not only a moral necessity but also an important factor in enhancing resilience, adaptability, and competitiveness under wartime conditions. Moreover, adherence to ethical standards serves as a key prerequisite for effective post-war economic recovery in Ukraine and the formation of a new model of responsible business.

AQUACULTURE IN UKRAINE AND THE WORLD: STATUS, PROBLEMS AND PROSPECTS

Olena Ovdiiuk — Tue, 26 May 2026 00:00:00 +0300

The article analyzes the current state and key trends in the development of the global and domestic aquaculture sector. It focuses on the fundamental transformation of the fishing industry, where artificial breeding of aquatic organisms has become a critically important factor in ensuring global food security due to the depletion of natural reserves of the World Ocean. Attention is focused on the fact that aquaculture is currently the most dynamic segment of the food industry, the share of which in total consumption has already exceeded the volume of traditional fishing.

The financial and economic indicators of the global market for the period 2016-2025 are disclosed. Data on record production volumes, which reached 126 million tons in 2021, are presented, and the product structure is analyzed, where fish plays a dominant role – 47,1%, algae – 27,9%, mollusks and crustaceans. Special attention is paid to the geographical distribution of production, highlighting the absolute leadership of Asia (over 91% of the world volume) and the key role of China.

A critical analysis of the fisheries sector of Ukraine under martial law has been conducted. Based on statistical data for 2018-2025, the stages of the industry's development have been identified: from relative stability to a deep crisis caused by geopolitical factors and physical destruction of farms. Attention is focused on the growing strategic importance of artificial breeding, as the share of aquaculture in Ukraine's domestic production has increased from 22,5% to 38,4%, despite the overall decline in gross indicators.

The article identifies systemic challenges, such as low investment attractiveness, high cost of resources, and critical dependence on imports, where domestic production covers only 3-4% of market needs. Promising directions for modernization of the industry are proposed, in terms of the use of closed water supply systems (RAS), digitalization and the use of AI-monitoring, adaptation to climatic anomalies by breeding thermophilic species, as well as increasing the energy independence of modern aquafarms.

CROWDFUNDING AS A METHOD FOR ATTRACTING INVESTMENT INTO "GREEN" STARTUPS IN THE HOSPITALITY INDUSTRY

Svitlana Pavlova, Kateryna Stepanchuk — Tue, 26 May 2026 00:00:00 +0300

The scientific article provides a comprehensive theoretical substantiation and practical analysis of the features of using crowdfunding as an innovative tool for attracting investment to implement "green" startups in the hospitality sector. It is determined that the creation of eco-startups (installation of solar panels, energy-saving systems, implementation of water purification technologies, and zero-waste concepts) requires significant initial financial investments. This creates significant barriers for young entrepreneurs. As an effective alternative source of financing, a mechanism of crowdfunding ("public financing") is proposed, which is based on the accumulation of small amounts of money from a large number of people through specialized internet platforms. The potential application of both domestic platforms oriented towards the internal market and leading global platforms for entering the international level is considered.

The paper details five key stages of implementing a crowdfunding campaign, starting from the preparatory phase and ending with the fulfillment of obligations to backers. It is proven that crowdfunding is a powerful marketing and strategic tool in the hospitality sector, which allows not only accumulating capital but also validating the ecological concept, attracting funds at the launch stage of the establishment through the pre-sale of services, establishing direct communication with the audience, and forming a sustainable community of "brand advocates". At the same time, specific risks and limitations of using crowdfunding in HoReCa have been identified, caused by the capital intensity of the industry and a high degree of real investments. It is noted that public financing most often covers only a part of the costs, and long deadlines for the implementation of hotel and restaurant projects create risks of inflationary losses. Entrepreneurs also become hostages to the initial concept, as any change in the concept can undermine the trust of the community. An additional limitation is the geographical binding of physical objects of hospitality infrastructure. The socio-economic significance of "green" startups is substantiated, as they stimulate a culture of responsible consumption, support local producers, create jobs, and popularize Ukraine as a progressive tourist destination.

MANAGEMENT OF THE PERSONNEL ADAPTATION SYSTEM AT ENTERPRISES USING INFORMATION TECHNOLOGIES

Nataliia Pacheva, Nataliya Maliarchuk — Tue, 26 May 2026 00:00:00 +0300

The article examines the theoretical foundations and applied aspects of managing the personnel adaptation system at enterprises in the context of the intensive digital transformation of economic processes. The essence and content of personnel adaptation as a multidimensional managerial process are defined, and its structural components – professional, psychosocial, organizational, and corporate – are identified and systematized. The key factors of the external and internal environment that determine the speed and quality of onboarding new employees are characterized.

A comparative analysis of traditional and digital approaches to managing adaptation is conducted, which makes it possible to state the advantages of information and technological solutions in terms of efficiency, personalization, and scalability of adaptation processes. Particular attention is paid to the functional capabilities of modern HR technology platforms, including HRM systems, digital onboarding tools, and analytical modules based on artificial intelligence.

A structural and functional model of managing the personnel adaptation system with information and technological support is substantiated, integrating the stages of planning, implementation, monitoring, and evaluation of adaptation effectiveness. Empirical data indicate that enterprises with a well-developed digital adaptation infrastructure significantly reduce the time required for a new employee to reach the target level of performance and improve staff retention rates.

The role of a data-driven approach in shaping adaptive HR strategies is emphasized: analytical processing of adaptation metrics enables management to timely adjust both individual adaptation trajectories and the overall onboarding program. The role of motivational incentives as a system-forming element of the onboarding program is substantiated, as their integration facilitates the integration of a new employee into the work rhythm and fosters readiness for long-term productive cooperation with the organization.

It is concluded that the effective integration of information technologies into management not only enhances operational efficiency but also strengthens the employer brand and creates a sustainable competitive advantage in the labor market.

DIGITAL TRANSFORMATION OF WORK INDUCTION SYSTEMS: STAFF MOTIVATION MANAGEMENT BASED ON HR ANALYTICS

Svitlana Podzihun, Andrii Chernov — Tue, 26 May 2026 00:00:00 +0300

The article examines the theoretical and applied foundations of the transformation of labor incentive systems in the IT sector through the implementation of HR analytics tools. It is determined that in conditions of macroeconomic turbulence, large-scale migration processes, and fierce competition for human capital, traditional intuitive approaches to human resource management lose their effectiveness, giving way to data-driven management methods. The transition from descriptive analysis to proactive and predictive modeling of the motivational profile and behavioral patterns of personnel using big data analysis is substantiated. This provides an opportunity for proactive identification of destructive trends, including professional burnout syndrome, absenteeism, and employee turnover risks.

The specifics of motivation and demotivation of IT specialists of various qualification grades (Junior, Middle, Senior) are systematized, and differentiated management tools are proposed, proving the destructiveness of universal approaches in the IT segment. A comparative analysis of the leading methods of performance evaluation (Performance Review), including Assessment Center, "360 degrees" method, and express surveying, is carried out based on their resource intensity, validity, and analytical depth. It is proven that the maximum synergistic effect for IT companies is ensured by the integration of quantitative (KPI) and qualitative approaches with continuous monitoring of retention and engagement metrics.

The author's dynamic predictive algorithm for implementing HR analytics to manage the motivation of IT enterprises' personnel is proposed and described in detail. It consists of 7 stages (from defining business metrics to consolidating "digital footprints" in Jira, GitHub, Slack, ATS, CRM, and building Predictive Retention models). The algorithm is based on the concept of a Data-Driven approach, functions as a self-learning system, and allows synchronizing the individual goals of IT professionals with the strategic objectives of the business. The practical application of the developed toolkit minimizes financial losses from staff turnover, ensures the capitalization of human capital, increases operational stability, and guarantees long-term competitiveness of companies in conditions of macroeconomic instability.

DIGITAL MARKETING OF EDUCATIONAL SERVICES IN THE CONDITIONS OF DIGITAL TRANSFORMATION OF HIGHER EDUCATION

Iryna Poita — Tue, 26 May 2026 00:00:00 +0300

The article examines theoretical and practical aspects of applying digital marketing of educational services in the context of the digital transformation of higher education systems. The necessity of transitioning higher education institutions toward digitally oriented marketing models is substantiated under conditions of increasing competition in the educational services market, the rapid development of online education, and changes in consumer behavior.The study identifies the impact of digitalization on the transformation of university marketing communications, particularly changes in interaction approaches with applicants, students, and other stakeholders. The key digital marketing tools used by higher education institutions are systematized, and the role of the official university website as the central communication platform within an integrated system of digital communications is justified. The functional significance of search engine optimization (SEO), social media marketing (SMM), content marketing, video marketing, email communications, and web analytics in building university brand reputation, increasing visibility, and enhancing institutional competitiveness is revealed. It is proven that the integrated use of digital communication channels ensures personalization of interaction, increases audience engagement, and supports data-driven marketing decision-making.

An organizational and economic mechanism of digital marketing for higher education institutions is proposed, reflecting the interaction of digital tools, communication channels, and managerial decisions aimed at university brand development, student recruitment, and long-term stakeholder engagement. It is determined that the integration of digital technologies into the marketing management system of an educational institution contributes to improving the effectiveness of communication policy and adapting the university to modern conditions of the educational market. Prospects for further research are associated with evaluating the effectiveness of artificial intelligence technologies, digital analytics, and personalized communications in educational services marketing.

INTEGRATION OF REGIONAL AUTHENTIC DISHES INTO RESTAURANT PRODUCTION TECHNOLOGY: THE EXPERIENCE OF LVIV REGION

Mariia Fil, Liubomyr Bezruchko — Tue, 26 May 2026 00:00:00 +0300

The article examines the features of integrating regional authentic dishes into modern restaurant production technologies using the example of Lviv region as one of the leading gastronomic centers of Ukraine. It is substantiated that the transformation processes that took place after independence contributed to the strengthening of the role of local culinary identity, the restoration of traditional recipes and the active formation of gastronomic brands of territories. It is established that the reduction of the influence of centralized standardization of recipes has opened up opportunities for the development of author's interpretations, regional variability of dishes and the introduction of innovative technological solutions in restaurant production. The factors of forming the authenticity of dishes are analyzed, in particular, the reproduction of historically determined names, cultural identification, institutionalization of gastronomic heritage, as well as the development of gastronomic branding. It is determined that the key drivers of this process are the growth of demand for authentic gastronomic experience, the activation of gastronomic tourism, the integration of European approaches to the protection of geographical indications and increased interest in local cultural heritage. Particular attention is paid to the dynamics of the spread of regionally labeled names of dishes in culinary sources, which indicates the gradual strengthening of regional identity and its consolidation in the professional environment. The work proves that modern restaurant production technologies are increasingly based on a combination of traditional recipes with the latest methods of processing raw materials, service and presentation of dishes. This ensures not only the preservation of authenticity, but also an increase in the competitiveness of restaurant establishments. It has been established that the introduction of regional dishes into technological maps, menus and gastronomic concepts contributes to the formation of a unique offer focused on the modern consumer.

COMMODITY SCIENCE IN THE 21ST CENTURY: INNOVATIONS, TECHNOLOGIES AND CONSCIOUS CONSUMER CHOICE

Mariia Fil, Olga Gyrka — Tue, 26 May 2026 00:00:00 +0300

The article examines modern transformation processes in the commodity science of food products in the context of globalization, digitalization and the formation of conscious consumption. The need to integrate classical approaches to commodity science with innovative technologies, analysis of consumer behavior and principles of sustainable development is substantiated. The key concepts of the development of commodity science of the 21st century are summarized, in particular the influence of digital technologies, artificial intelligence, social networks and global market trends on the formation of product quality and consumer choice. The relevance of the study is due to the need to adapt commodity science of food products to modern conditions of globalization, digital transformation and increasing consumer requirements for quality, safety and environmental friendliness of products. In the 21st century, food products are considered not only as objects of consumption, but also as factors of influence on health, environment and social processes, which requires rethinking traditional approaches in commodity science. The purpose of the study is to analyze modern trends in the development of commodity science of food products, determine the role of innovative and digital technologies, as well as study the features of the formation of a conscious consumer choice. To achieve this goal, the following methods were used: analysis and generalization of scientific sources, systematization of modern approaches to commodity science, comparative analysis of consumer trends, methods of statistical and graphical analysis, as well as elements of modeling consumer behavior. The study also confirmed the effectiveness of the implementation of innovative technologies, in particular digital quality control tools, biotechnological solutions and principles of sustainable development, which contribute to increasing the level of product safety, transparency of production processes and consumer trust. The scientific novelty lies in the comprehensive approach to considering commodity science as an integrative discipline that combines classical knowledge with digital technologies, innovations and the concept of conscious consumption.

HOSPITALITY SERVICE: INNOVATIVE CATERING FORMATS (FOOD BOXES, GRAB-AND-GO AND PERSONALIZED SERVICE)

Mariia Fil, Roman Dmytruk — Tue, 26 May 2026 00:00:00 +0300

The article examines modern innovative formats of catering services in the hospitality service system, which are gaining increasing importance in the context of the transformation of the restaurant business, the digitalization of the economy and changes in consumer demands. The main trends in the development of catering in Ukraine and the world are analyzed, in particular the introduction of food boxes, grab-and-go formats and personalized service. Food boxes as individually packaged meal sets ensure stable product quality, mobility, safety of consumption and compliance with modern sanitary and hygienic requirements. Their advantage is also the ability to adapt the menu to the individual dietary needs of customers.

The grab-and-go format provides for quick receipt of finished products without a long stay of the consumer in the establishment, which contributes to increasing sales volumes, reducing service time and optimizing logistics processes. Personalization of the service consists in creating individual menus, taking into account allergies, nutritional characteristics and the specifics of events, which forms additional competitive advantages of enterprises in the HoReCa segment.

Particular attention is paid to the impact of digitalization on the development of catering services. The use of CRM systems, online ordering platforms, electronic payments and automation of internal processes allows to increase management efficiency, reduce costs and provide a comfortable customer experience. The trends of eco-friendly catering are separately considered, in particular the use of local raw materials, biodegradable packaging, waste sorting and reduction of food resource losses.

Modern approaches to the organization of catering services as an integrated system of service, production and logistics, which ensures flexibility, mobility and high quality of service, are summarized. The key factors for the successful functioning of catering enterprises are identified: innovative formats, digitalization of processes, ensuring food safety and orientation towards consumer needs.

INFLUENCE OF TECHNOLOGICAL PROCESSING MODES ON THE QUALITY AND SAFETY OF RESTAURANT PRODUCTS

Mariia Fil, Pavlo Romaniv — Tue, 26 May 2026 00:00:00 +0300

The article investigates the influence of technological processing modes on the formation of the quality and safety of restaurant products in the context of the modernization of food production and the growth of consumer demands for ready-made dishes. The relevance of the topic is determined by the need to ensure stable quality of culinary products, compliance with sanitary and hygienic requirements, rational use of raw materials and the introduction of effective methods of controlling technological processes in restaurant establishments. Particular attention is paid to the influence of mechanical and thermal processing parameters on nutritional value, organoleptic indicators, structural and mechanical properties and microbiological safety of finished products.

The purpose of the study is to scientifically substantiate the influence of various mechanical and thermal processing modes on the quality of culinary products and determine the rational parameters of their application in production practice. To achieve this goal, methods of analysis and generalization of scientific sources, comparative analysis of traditional and modern technologies, as well as evaluation of physicochemical, organoleptic and microbiological indicators of product quality were used.

The paper analyzes the features of using various methods of heat treatment, including deep-frying, infrared, microwave, steam convection and combined heating. It was found that optimizing temperature regimes, humidity of the environment and the duration of the process contributes to reducing product mass losses, preserving biologically active substances, improving taste properties, aroma and appearance of finished dishes. It is proven that the introduction of modern technologies ensures uniform heating of the product, reducing processing time, reducing energy consumption, increasing production productivity and the level of microbiological safety. The results obtained can be used to improve technological processes in restaurant establishments.

ARTIFICIAL INTELLIGENCE AND ROBOTIZATION IN THE SYSTEM OF ECONOMIC ACTIVITY OF HOSPITALITY INSTITUTIONS: AN INNOVATIVE ASPECT OF DIGITAL TRANSFORMATIONS

Valentyna Fostolovych — Tue, 26 May 2026 00:00:00 +0300

The activities of hospitality establishments have become specific in the conditions of digital transformations and fierce competition in the market. The development and intensive implementation of digital business process management and service delivery tools using automated technologies and robotics has taken on a new format and opened up new opportunities. Technologies based on complex mathematical models integrated into the process of providing services by the hotel and restaurant business enterprise change the technological process and reduce the number of routine operations, which provides the opportunity for more personalized service to guests, more full use of available resources and disclosure of the potential of equipment, technologies and use of resources. The integration of AI into business processes ensures an increase in the efficiency and accuracy of performed tasks due to the ability to process large volumes of information in order to automate complex tasks that can be performed exclusively by specialists, spending considerable time and resources on this. Therefore, we investigated the main aspects of the use of artificial intelligence in the activities of hospitality enterprises and determined the positive effects of the use of computer systems capable of imitating human intelligence through the observance of appropriate algorithms aimed at a specific result upon request. It became important in the process of our research to single out the main characteristics and elements of the integration of artificial intelligence into the activities of hospitality institutions through machine learning technologies, which have the ability of the system to learn independently based on data without direct programming of each stage in the algorithm. Deep Learning technologies are important, acting on the basis of tools for the use of artificial neural networks, which makes it possible to process unstructured data. Institution management becomes more effective when using analysis and decision-making technologies based on a decision-making algorithm, using an existing database focused on the expected effect (result). Since personalized guest service has become an indispensable tool for the competitiveness of the institution, it is worth noting one of the tools for the integration of artificial intelligence into the processes of economic activity of hotel and restaurant business enterprises, such as virtual concierges. Thanks to the «Virtual Concierge» tool, which «is trained to work around the clock and answer guest questions in different languages upon request. Since personalized guest service has become an indispensable tool for the competitiveness of the institution, it is worth noting one of the tools for the integration of artificial intelligence into the processes of economic activity of hotel and restaurant business enterprises, such as virtual concierges. Thanks to the «Virtual Concierge» tool, which «is trained to work around the clock and answer guest questions in different languages upon request..

DIGITAL TRANSFORMATION OF PUBLIC ADMINISTRATION IN THE SOCIAL AND HUMANITARIAN SECTORS: MANAGERIAL, COMMUNICATION, AND FINANCIAL ASPECTS

Igor Verbovskyi — Tue, 26 May 2026 00:00:00 +0300

The article examines the digital transformation of public administration in Ukraine’s social and humanitarian sphere, taking into account the interrelated managerial, communication, and financial dimensions. It is argued that digitalization extends beyond purely technological change and functions as a systemic factor transforming institutional mechanisms of public service delivery, the nature of state-citizen interaction, and approaches to resource allocation. Based on an analysis of the regulatory and legal framework, scholarly sources, and empirical research findings, the study identifies the key trends in digitalization within the fields of healthcare, education, and social protection. Particular attention is paid to the influence of the digital environment on the everyday practices of the population, especially the risks to physical and mental health that require appropriate managerial responses. The study demonstrates that the effectiveness of digital transformation largely depends on the quality of state communication policy, the level of digital literacy among the population, and the balanced distribution of financial resources between infrastructural and human-centered components. The paper proposes directions for implementing an integrated approach to digital transformation, including strengthening interagency coordination, developing digital hygiene programs, improving financing mechanisms, and introducing a system for evaluating effectiveness. The necessity of transitioning to a human-centered model of digital governance focused on improving quality of life and reducing social risks is substantiated. Keywords: communication policy, digital hygiene, digital literacy, digital public services, digital transformation, financial support for digitalization, human-centered approach, managerial mechanisms, public administration, social and humanitarian sectors, digital inequality.

GLOBAL TRENDS IN THE DEVELOPMENT OF DELIBERATIVE DEMOCRACY AND UKRAINE

Serhii Dupelych, Vyacheslav Magas — Tue, 26 May 2026 00:00:00 +0300

The article analyzes the current state of interaction between public authorities and the public in the context of decentralization and the development of deliberative democracy. Based on a study of global and domestic trends, it is established that the decentralization reform in Ukraine has created prerequisites for intensifying participatory management, transforming citizens into active subjects of public policy co-creation. The principles of interaction between authorities and the public — such as openness, partnership, subsidiarity, and legal certainty — are defined and specified as essential for building a results-oriented management model. Guided by international experience and OECD methodology, the classification of deliberative processes is systematized into four types of purpose, aimed at increasing the effectiveness of citizen engagement in decision-making and the legitimacy of representative institutions. In particular, it is proposed to wider integrate mechanisms such as citizens' assemblies, citizens' juries, and advisory councils to constructively resolve complex issues through the exchange of arguments and the search for compromises. The implementation of digital tools (e-democracy) is suggested as an effective direction that helps not only to bridge the gap between forum participants and the general public but also to increase the level of transparency and inclusiveness of communications. The importance and functional features of new elements of Ukrainian civil society, specifically volunteer organizations during the full-scale invasion, are examined. The structural elements of the civil society system are identified, the role of formal and informal deliberative mechanisms as primary tools for collective decision-making is defined, and the necessity of using innovative forms of partnership is justified, considering the importance of shifting from a traditional model of subordination to shared responsibility for territorial development.

INTERNATIONAL EXPERIENCE IN PUBLIC ADMINISTRATION OF HEALTH WORKFORCE SUSTAINABILITY IN RURAL AND REMOTE AREAS

Igor Ilin — Tue, 26 May 2026 00:00:00 +0300

The article systematizes international experience in retaining healthcare workers in rural and remote areas within the context of contemporary challenges to the workforce sustainability of health systems. The purpose of the study is to summarize international approaches to addressing workforce attrition through the analysis of three interrelated dimensions: the factors that cause unstable retention of healthcare professionals; the instruments used to improve their retention; and the governance mechanisms through which these instruments are implemented at different levels of public administration. The study demonstrates that workforce instability in peripheral territories is multifactorial and is shaped by professional overload, poor working environments, professional isolation, limited career and professional development opportunities, unfavorable living conditions, and difficulties of social integration. On this basis, the paper identifies the main groups of retention instruments, including educational, financial, regulatory, professional support, organizational and labor-related, social and living-condition, community-oriented, and strategic workforce planning instruments. It is argued that none of these instruments can ensure sustainable results in isolation; their effectiveness depends on coherence, consistency of implementation, and adaptation to the specific characteristics of a given territory. The article shows that the most effective models are multilevel, partnership-based, and context-sensitive, in which the central government establishes the regulatory and financial framework, the regional level coordinates and adapts the instruments, and the local level creates the actual conditions for the professional and social embedding of healthcare workers. It is concluded that, for Ukraine, the practical value of this experience lies in the need to move from fragmented personnel decisions to a long-term, intersectorally coordinated retention policy aimed at strengthening the workforce sustainability of rural healthcare under conditions of demographic ageing, territorial disparities, and post-war health system recovery.

INFORMATIZATION OF PUBLIC ADMINISTRATION OF UKRAINE’S SOCIAL SPHERE: THEORETICAL FOUNDATIONS AND PRACTICAL ASPECTS

Vasyl Kupriichuk, Vladyslav Pinkevych — Tue, 26 May 2026 00:00:00 +0300

The article examines the theoretical foundations of the informatization of public administration in Ukraine’s social sphere and determines its impact on enhancing the effectiveness of the social protection system. The relevance of the topic is determined by digital transformation, Ukraine’s European integration course, and the challenges caused by the Russian-Ukrainian war, which intensify the need for prompt, transparent, and targeted provision of social services. It is substantiated that informatization should not be reduced merely to the technical and technological renewal of public authorities’ activities, but should be regarded as a complex institutional process.Particular attention is paid to the social sphere as one of the areas of public administration most sensitive to informatization, since it is within this sphere that the state’s basic social guarantees are implemented and support for vulnerable population groups is provided. The article reveals the significance of the Unified Information System of the Social Sphere, integrated registers, electronic document management, electronic accounts for service recipients, online services, and mechanisms of automated interdepartmental interaction for the formation of a service-oriented model of public administration. It is substantiated that the implementation of digital tools ensures the optimization of application processing times, strengthens the targeted nature of social support, reduces the bureaucratic burden, increases the transparency of resource allocation, and reinforces the accountability of public authorities. The article concludes that the informatization of public administration in the social sphere is a strategic factor in the modernization of Ukraine’s social policy. Its effectiveness depends on an appropriate regulatory and legal framework, the integration of information systems, the development of digital competences, and adherence to the principles of human-centredness and social justice.

THE IMPACT OF RUSSIA'S HYBRID AGGRESSION ON STATE POLICY FOR STRENGTHENING THE SPIRITUAL AND MENTAL UNITY OF UKRAINIAN SOCIETY

Serhii Vovk, Vasyl Kupriichuk — Tue, 26 May 2026 00:00:00 +0300

What particular tactics has Russia employed against Ukraine in its hybrid warfare, and how have these affected state policies meant to maintain mental and spiritual unity? These questions are thoroughly examined in this paper. False narratives are actively propagated by the psychological and information aspects of this conflict, such as the idea that Ukraine is split between a "nationalistic west" and a "Russian speaking east." These initiatives also entail casting doubt on the legitimacy of the Ukrainian government and eroding confidence in its armed forces and institutions. False information is routinely disseminated in large quantities by pro-Moscow media, social media, and influence networks. The intention is to undermine society's ability to organize and resist, as well as to erode public trust.

What role do religion and language play in this conflict? Russia has frequently used the defense of the "Russian world" and communities of Russian speakers as an excuse for meddling in the domestic affairs of Ukraine. Concurrently, organizations associated with the Russian Orthodox Church have been actively promoting Russia. These campaigns have increased anti-Ukrainian sentiment and widened gaps between religious communities.

Ukraine has stepped up its efforts to strengthen mental and spiritual unity because it is well aware that its adversary uses psychological pressure, historical manipulation, disinformation, and language-based cultural expansion as destabilizing tactics. Decommunization, the preservation of the nation's historical memory, the active promotion of Ukrainian cultural values, and the designation of Ukrainian as the official language in all spheres of life are some tangible measures that demonstrate this.

The institutional structure supporting Ukraine’s spiritual and mental unity policy is a multi‑level system covering education, culture, social affairs, and information. It operates through coordinated action by specialized ministries and state agencies. In the legislative field, the idea of Ukrainian national unity is central and is seen as necessary for building national identity, strengthening statehood, and ensuring security. A review of current laws shows that the state has adopted a multi‑faceted understanding of unity — combining historical, linguistic‑cultural, sociocultural, and civic elements into a coherent spiritual and mental foundation for social progress.

ASSESSMENT OF THE STATE OF RESEARCH ON THE ISSUE OF ENVIRONMENTAL SOCIAL ENTREPRENEURSHIP IN FOREIGN AND DOMESTIC SCHOLARLY WORKS

Milena Kravchenko — Tue, 26 May 2026 00:00:00 +0300

The article assesses the current state of research on the issue of environmental social entrepreneurship in both foreign and domestic scholarly literature. The study outlines the distinctive features of the development of the phenomenon of social entrepreneurship and confirms the significant global interest in various aspects of the establishment, functioning, and advancement of social enterprises. The advantages of social entrepreneurship are identified and substantiated.

It is demonstrated that environmental social entrepreneurship constitutes an important component of social entrepreneurship and embodies progressive innovative solutions for environmental governance and the achievement of social security through simultaneous economic, environmental, and social impacts.

The analyzed studies indicate that social and environmental entrepreneurship form a unified integrated system. The main directions of environmental social entrepreneurship are characterized.

Special attention is paid to systemic barriers hindering the functioning and scaling of social entrepreneurship. In Ukraine, the development of environmental social entrepreneurship requires addressing issues related to the formation and advancement of a favorable institutional environment and legal regulation, access to resources and state support, the creation of socially oriented business strategies, support for and development of inclusive and “green” businesses, the application of innovative digital technologies, and the strengthening of the ecosystem approach through environmental management of war-related destruction waste, ecosystem restoration, and the promotion of local environmental initiatives.

The article presents a generalized overview of positive practices and case studies of environmental social entrepreneurship that are of strategic importance and demonstrate mechanisms and instruments for effectively addressing current challenges relevant to Ukraine.

The research possesses both scientific and practical value, as it systematizes the impact and advantages of social entrepreneurship for the recovery and sustainable development of Ukraine, thereby paving the way for the integration of scientific knowledge aimed at implementing relevant experience and fostering further in-depth study of this important issue.

Prospects for further research are associated with the study of specific legal, institutional, financial-economic, informational, and other mechanisms and instruments capable of establishing and promoting the development of environmental social entrepreneurship in Ukraine.

DEVELOPMENT FEATURES OF UKRAINE'S SOCIAL AND HUMANITARIAN SPHERE: A MANAGEMENT PERSPECTIVE

Anatolii Shunda — Tue, 26 May 2026 00:00:00 +0300

This article examines the key aspects of the social and humanitarian sphere's evolution in Ukraine through the lens of management. Research findings reveal that new conditions are being established within this sphere to safeguard individual interests, foster harmony with societal values, and align with the broader social and ecological environment. Ukraine is actively forming a policy for social and humanitarian development that reflects European integration trends while prioritizing national interests.

The analysis underscores the significant impact of the social sphere on internal state policies. By enhancing citizens' welfare and granting access to essential material, cultural, and spiritual resources, the social sector emerges as a cornerstone of human-centric governance. Its core humanistic orientation highlights a commitment to fostering personal growth and well-being. Through social policy mechanisms, Ukraine leverages the social sphere as a means of regulating market dynamics. This includes equitable distribution and redistribution of public goods and incentivizing collaboration among employees during their creation.

The humanitarian sphere's development is explored, encompassing various facets of state policy such as language, education, science, innovation, culture, spiritual growth, state-confessional relations, and healthcare. Anthropocentrism serves as the guiding principle within this domain, positioning the individual as the primary focus. Activities within this sphere aim to bolster human capital by stimulating intellectual and creative advancement, fostering spiritual and artistic expression, preserving universal values, and providing opportunities for self-fulfillment. Emphasis is also placed on ensuring well-being through education, health care, security, and spiritual enrichment.