Economics. Management. Innovations

STATE POLICY IN THE FIELD OF SOCIALLY RESPONSIBLE BUSINESS DEVELOPMENT: FOREIGN EXPERIENCE FOR UKRAINE

Oleksandr Butyrskyi — Fri, 20 Jun 2025 00:00:00 +0300

The article is devoted to current issues in the field of corporate social responsibility (CSR) as a factor in ensuring business activity and its development in Ukraine during times of crisis, as well as the role of the state in supporting enterprises and organizations that actively implement CSR principles. The main manifestations of social responsibility are outlined. To achieve the research objective, a comparative method was applied, based on the analysis of statistical data to assess the implementation of European practices in Ukrainian businesses and the standards approved by key programmatic documents of the European Union. The use of analysis, synthesis, comparison, extrapolation, and generalization methods contributed to reaching the research goal and drawing conclusions about key trends and directions of socially responsible practices in the Ukrainian business environment.

As a result of critical analysis and synthesis of existing approaches to the essence of social responsibility, the article defines its substantive characteristics, core components, and levels of implementation, drawing on international experience. The level of social responsibility of Ukrainian enterprises is examined, and ways to enhance their business activity through the formation of a positive corporate image, improved reputation, and strong relationships with clients and partners are identified.

Special attention is given to the development of social responsibility during states of emergency, particularly during wartime. The article proposes recommendations for the implementation of the European model of corporate social responsibility.

The practical value of the research findings lies in the identification of key trends in the development of social responsibility in the domestic business sector, which align with global tendencies in their focus on community needs. It is also noted that despite obvious deterrents, businesses in Ukraine have not abandoned CSR practices during wartime; on the contrary, they have become more oriented toward addressing the needs of society, the state, and local communities.

BEYOND THE BARGAINING TABLE: HISTORICAL FOUNDATIONS AND PRACTICAL ANALYSIS OF LABOR–COMMUNITY COALITIONS AND THE EVOLUTION OF SOCIAL DIALOGUE FORMS IN THE UNITED STATES

Anatolii Klykov — Fri, 20 Jun 2025 00:00:00 +0300

The article provides a comprehensive analysis of the historical background and practical dimensions of labor–community coalitions in the United States as an alternative institutional model of social dialogue. It addresses a pressing research problem—the decline in the effectiveness of traditional union mechanisms in post-industrial societies and the need to develop more flexible and inclusive forms of labor representation. The study argues that labor–community alliances, which merge the interests of workers and civil society actors, can significantly influence both public policy and corporate governance by establishing new, participatory formats for dialogue and collective action.

The article examines two emblematic case studies: the anti-sweatshop movement, which transformed localized labor conflicts into a global campaign for corporate accountability; and the California home-care worker organizing campaign, which united labor representatives and care recipients in a joint struggle for improved working conditions and service quality. The analysis focuses on practical strategies such as civic mobilization, ethical consumerism, university-based activism, engagement with human rights organizations, and local-level political advocacy. These coalitions are shown to empower workers in sectors marked by informality, precarity, and a lack of institutional protection, providing an avenue for democratic participation and social justice.

In addition, the article highlights the broader societal impact of such alliances, emphasizing their capacity to act as a bridge between marginalized labor groups and formal institutions of power. By channeling grassroots demands through institutional frameworks, labor–community coalitions foster new forms of solidarity, accountability, and collective agency. Their involvement in shaping economic, gender, and social equity agendas illustrates the adaptability of coalition-based models to contemporary challenges such as globalization, weakened state regulation, and labor market fragmentation. The findings are relevant not only for U.S. labor policy but also for transitional and developing countries seeking to modernize their systems of social dialogue and participatory governance.

THEORETICAL APPROACHES TO THE IMPORTANCE OF HUMANIZATION OF GOVERNMENT MANAGEMENT IN FOREIGN AND WHITE LITERATURE

Vasyl Kupriychuk, Igor Ilyin, Vladyslav Pinkevich — Fri, 20 Jun 2025 00:00:00 +0300

The article examines theoretical approaches to defining the humanization of public administration in both foreign and domestic literature. It highlights that humanization of public administration is a complex system regulating social relations through all types of state activities. Continuous reform of this system has become a key resource for societal progress.

The study notes important topics such as the organization of national unity, the people as a historical community, mutual respect among individuals, the formation of a new concept of public administration, and the role of public institutions in delivering administrative services. These issues are discussed in the works of well-known foreign researchers like O. Glynsky, E. Vokopola, B. Gurne, D. Martin, G. Wright, D. Rou, and D. Soulier.

It is proven that the successful implementation of a state development strategy requires a public administration system capable of quickly and effectively responding to global social changes. This system must reshape the content of administrative services to meet the evolving needs of citizens. In other words, it must become more human-centered.

Achieving this goal requires adapting the structures, workflows, and operational tasks of public administration to new mechanisms of change. Since the late 20th century, these changes have particularly affected the sphere of administrative services. These services help ensure the stability of public administration relations.

Global experience shows that different countries use varied approaches and forms to humanize public administration. These differences depend on the nature of public administration relations and the concentration of administrative powers, either in executive authorities or local self-government bodies. This distinction shapes the specific features of public administration services offered by authorities.

The concept of administrative services is fundamental in the organizational activities of various government bodies. Services are seen as activities aimed at satisfying specific interests and needs, while administrative refers to management functions. Management involves the systematic and purposeful influence of people on social systems or their parts, using knowledge of inherent laws to achieve set goals.

This understanding highlights the primary purpose of humanizing public administration: to ensure the functioning and development of society. In this process, every citizen is recognized as the highest value.

EDUCATIONAL AND PROFESSIONAL PROGRAM IN PUBLIC MANAGEMENT AND HEALTH CARE SYSTEM ADMINISTRATION AT THE SECOND (MASTER'S) LEVEL OF HIGHER EDUCATION AT IVAN FRANKO ZHYTOMYR STATE UNIVERSITY

Vasyl Kupriychuk, Iryna Krynychna, Andriy Klochk — Fri, 20 Jun 2025 00:00:00 +0300

This paper focuses on the preparation of graduate-level students in the field of public governance and healthcare system management at Ivan Franko Zhytomyr State University. It outlines the distinctive features of the academic and vocational program, particularly its key study areas, which include the foundational principles and operational dynamics of the public administration framework. This structure encompasses institutions of state authority, municipal governance, and civil society, all functioning according to their designated roles and competencies.

The article discloses the characteristics of the educational and professional program, namely, objects of study: principles and patterns of functioning of the public administration and administration system as a set of institutions of state administration, local self-government, civil society in accordance with the functions and powers assigned to them; relations, phenomena, processes, models and mechanisms that characterize the manifestations of public administration and administration at the higher, central, regional and local levels, taking into account the healthcare sector. Learning objectives: training of specialists in public administration and administration, capable of solving complex tasks and problems in public administration and administration in healthcare. Theoretical content of the subject area: scientific concepts (theories) of public management and administration, in particular at the highest, central, regional and local levels of management; mechanisms of management and administration in the healthcare system to ensure stable development, effective overcoming of crisis situations and consequences. Methods, techniques and technologies: scientific knowledge, management and decision-making, analytical information processing, institutional, instrumental, functional, organizational-technological and legal support, electronic governance (eHealth), systems analysis, modeling, forecasting and design of healthcare systems. Tools and equipment: information and analytical tools, systems to support the adoption and implementation of management decisions, specialized software.

Based on the analysis, it is observed that this educational and professional program is designed to prepare specialists for employment in executive authorities, local self-government bodies, and public organizations. These professionals will be capable of ensuring a socially acceptable standard of medical and administrative services, guided by principles of openness, transparency, accountability, and professionalism, both in current circumstances and in the post-war period.

The program also highlights the opportunity for students to create an individualized educational pathway. This is realized, in particular, through the freedom to choose the types and forms of education, the educational institutions and programs they offer, the educational components (EC) and their level of complexity, as well as the methods and tools of learning.

INTERNATIONAL STANDARDS FOR SAFEGUARDING SOCIAL AND HUMAN RIGHTS

Volodymyr Pryshchepa, Vasyl Kupriychuk — Fri, 20 Jun 2025 00:00:00 +0300

The article discusses how Ukraine is following international rules for protecting social and human rights. International human rights standards establish a list of rights and freedoms that all states-participants of relevant conventions must have.

It can be used to formulate the essential features of each of the freedoms and rights that must be enshrined in the relevant constitutional and other regulatory provisions of national legislation; to establish the duties of states to acknowledge and protect the declared freedoms and rights, as well as to introduce the most important international guarantees that determine their reality; and to establish the terms under which the freedoms and rights linked to legitimate restrictions, such as prohibitions, can be used.

It describes how social rights are implemented. Only when a number of requirements are satisfied is it feasible. In particular, the state actively participates in protecting the individual's social rights by establishing the organizational, informational, economic, and legal framework necessary for their implementation while also playing the part of a social relation subject.

A person's legal status, the framework of international law, and national legal systems all depend on their social rights.

State policy and the state must continuously monitor a social right. The government must take action to ensure that social norms are followed to the letter and establish strong defenses. They must use various methods to assist people in order to ensure that they have rights and adhere to certain regulations.

WAYS TO IMPROVE THE IMPACT OF DIGITALIZATION ON THE EFFICIENCY OF PUBLIC ADMINISTRATION IN UKRAINE

Igor Verbovskyi, Vladyslav Matvieiev — Fri, 20 Jun 2025 00:00:00 +0300

The article explores the theoretical and practical aspects of the impact of digitalization on the efficiency of public administration in Ukraine. The author analyzes the key areas of digital transformation in the public sector, particularly the implementation of information and communication technologies in administrative service delivery, decision-making processes, internal operations of government institutions, and communication with citizens.

Special attention is given to the use of big data analytics and artificial intelligence technologies in public administration. It is substantiated that big data represents a strategic resource for modern governance, enabling more accurate decision-making, efficient planning, cost reduction, and improved quality of public services. The paper provides examples of practical implementation of these tools in Ukraine, such as through the digital platforms “Diia” and “Trembita”, as well as in the fields of healthcare, education, social protection, environmental monitoring, public safety, finance, and archiving.

The study outlines the main barriers to digitalization in Ukrainian regions, including limited access to high-speed Internet in rural areas, low levels of digital literacy among the population and public servants, and insufficient civic engagement in the use of e-services. It is noted that successful digital transformation requires a comprehensive approach, which includes infrastructure development, updates to the legal and regulatory framework, improvement of digital competencies, ensuring cybersecurity, and promoting citizen participation in digital governance processes.

In conclusion, the article presents recommendations for improving digital tools in public administration, aimed at strengthening democratic institutions, increasing public trust in government, and enhancing the quality and accessibility of public services.

STRATEGIES FOR RESTORING UKRAINE’S DEMOGRAPHIC POTENTIAL IN THE POST-WAR PERIOD

Mykola Bilous — Fri, 20 Jun 2025 00:00:00 +0300

The article provides a comprehensive analysis of the challenges and prospects for restoring Ukraine’s demographic potential in the context of post-war transformation. It emphasizes that the demographic crisis, which began long before the full-scale invasion, reached the level of a systemic threat to national security by 2022. A sharp decline in population due to migration, decreasing birth rates, the loss of the working-age population, increased mortality among vulnerable groups, and population aging has created complex obstacles to economic growth and the sustainability of the social welfare system. The demographic situation in Ukraine is marked not only by quantitative losses but also by structural transformations, including regional imbalances, a distorted age pyramid, feminization of migration, and a shrinking share of young people in the population structure.

The paper systematizes current approaches to developing demographic recovery policy, reviews the recommendations of national and international experts, and analyzes strategic documents, including the Demographic Development Strategy of Ukraine until 2040. Five priority areas are identified: increasing birth rates through long-term parental support programs, affordable housing, and accessible social services; creating conditions for the return and reintegration of Ukrainian migrants; reforming the healthcare system to reduce premature mortality and increase life expectancy; expanding education, employment, and elderly adaptation programs; and addressing regional disparities through targeted support of war-affected areas.

The study underscores the need to strengthen interagency coordination, modernize the demographic statistics system, ensure financing mechanisms for implementation, and introduce innovative approaches to human capital management.

DIAGNOSTICS OF SOCIAL EFFICIENCY OF TERRITORIAL COMMUNITY MANAGEMENT IN WAR CONDITIONS

Maryna Vuychenko, Bogdan Nyanko — Fri, 20 Jun 2025 00:00:00 +0300

The article considers the issue of diagnosing the social effectiveness of managing territorial communities in wartime. It is argued that the peculiarity and privilege of managers is the ability to make decisions and thus personally organize the work of employees to implement these decisions. The fate of social institutions and social organizations depends on the quality of the management decisions made. The article notes that in the conditions of war, which has been going on in Ukraine for the fourth year, the responsibility of managers for the decisions made increases many times. War and peace, patriotism and hatred of the enemy, whether to remain under enemy fire in one's own home or to go away from the war, even abroad. The choice between these alternatives is actually a choice between life and death. Assessing the negative impact of military actions on the life of territorial communities, it must be said that in different regions of our country its consequences differ significantly. And, therefore, a vitally necessary measure is the implementation of social diagnostics of management decisions in conditions of military crisis, which includes an assessment of the social effectiveness of management of territorial communities during the war. The article emphasizes that the peculiarity and privilege of managers is the ability to make decisions and thus personally organize the work of employees to implement these decisions. The fate of social institutions and social organizations depends on the quality of the management decisions made. As noted in the article, in conditions of war, which has been going on in Ukraine for the fourth year, the responsibility of managers for the decisions made increases many times. War and peace, patriotism and hatred of the enemy, whether to remain under enemy fire in one's own home or to go away from the war, even abroad. The choice between these alternatives is an actual choice between life and death. Assessing the negative impact of military actions on the life of territorial communities, it must be said that in different regions of our country its consequences differ significantly. And, therefore, an essential measure is the implementation of social diagnostics of management decisions in conditions of military crisis, which includes an assessment of the social effectiveness of management of territorial communities during the war.

ISSUES OF DIAGNOSTICS OF MANAGEMENT DECISIONS IN TERRITORIAL COMMUNITIES OF VARIOUS REGIONS OF UKRAINE

Maryna Vuychenko, Nazar Sklyaruk — Fri, 20 Jun 2025 00:00:00 +0300

The article considers the current problems of social diagnostics of management decisions in the conditions of the Russian-Ukrainian war, which has been going on for three years. The main regulatory documents that regulate the forms and content of management during the war, the real state of the effectiveness of management decisions, social criteria for the implementation of management decisions in the political, economic, social, military spheres of society are analyzed. Possible ways to solve these problems are proposed. Modern methods of social diagnostics, principles of building social forecasting and planning are characterized. The article notes that our whole life is connected with a certain choice of conditions of existence in society, the solution of large and small problems of a personal and social nature that require making some decisions. This can be a place of residence, education and choice of profession, family and raising children, sports and recreation, friendship and enmity, etc. All this requires making a decision that will have both positive and negative consequences, can be personal or have a social character.

When exercising managerial influence on the activities of territorial communities, an important issue is the diagnosis of the specific environment in which they function. An equally important factor is the assessment of the personal competencies of those subjects of managerial activity who directly exercise this managerial influence. Social practice has led to the emergence of people who have the right and opportunity to manage other people, to decide the fate of other people, classes and ethnic groups, even entire countries and peoples. This is a large social group of managers. Sometimes the term “management” is used for them.

In the current extremely complex conditions caused by the war, careful attention to the competence and effectiveness of each managerial decision is extremely important not only at the state level, but also at the level of each individual territorial community. Therefore, the study of the problem of diagnosing managerial decisions at all levels becomes particularly relevant.

THEORY AND PRACTICE OF QUALITY MANAGEMENT AND THEIR IMPACT ON MODERN CONCEPTS OF ENTREPRENEURSHIP

Olena Kalinichenko — Fri, 20 Jun 2025 00:00:00 +0300

The presented article analyses the existing approaches to the optimisation of quality management systems in the context of modern product policy of the enterprise. The author substantiates the thesis about the dynamic nature of quality management systems operating at enterprises due to the processes of market globalisation, which necessitates their continuous improvement. The main vectors of improvement of quality management systems at enterprises are defined taking into account such characteristics of global markets as high level of competition, consumer awareness and volatility of market conditions. TQM is based on the idea of continuous development, maintenance and improvement of quality characteristics of service and production processes of companies operating in the market of goods and services. The key objective of this approach is to maximise customer satisfaction in the current market conditions.

It should be noted that, like any other conceptual framework or model, TQM has both advantages and disadvantages. it was noted that TQM is a customer centred process that aims to continuously improve the management of all aspects of business operations. The key is to involve all employees in the common goal of improving the quality characteristics of products/services and improving production procedures. This is why there is a specific set of guidelines that help to embed this concept into the practices of the company. Considering the fact that the modern Total Quality Management approach differs significantly from traditional quality assurance methods, their underlying principles are analysed according to certain criteria. It is proven that establishing TQM is a continuous journey, and although the initial or ongoing investment may seem significant, it is capable of producing tangible benefits in the long term through consistent efforts by the organisation. These efforts require considerable energy, close attention from top management, substantial financial investment, stamina and steadfastness in decision making and implementation. It should be realised that even the best improvement plan will be meaningless without implementation. With this in mind, it can be argued that TQM is a flexible concept that can be successfully implemented by companies and businesses in a variety of industries, despite its initial application in the manufacturing sector. It has the advantage of providing a holistic view of the necessary systemic changes with a focus on achieving long-term strategic goals rather than short-term gains. The actual use of TQM in many sectors of the economy, such as manufacturing, banking and finance, and medicine, confirms its versatility. Quality is an extremely important aspect of any business and cannot be underestimated if a company is to remain competitive in the marketplace. The importance of quality can be traced back to almost every stage of the production process, and this is what TQM is aimed at - constant monitoring, careful analysis and continuous improvement.

THE MANAGER’S ROLE IN REALIZATION OF CHANGES

Kateryna Kaschuck — Fri, 20 Jun 2025 00:00:00 +0300

The successful implementation of organizational changes largely depends on the capabilities of the managers who manage them. The purpose of this article is to defend the idea of the need to appoint change management managers in the organization, to identify the significance of this position and to analyze their functions. The article examines the key role of the manager in the process of implementing organizational changes. It is noted that the success of transformations in modern companies largely depends on the competence, leadership qualities and professional experience of managers responsible for changes. The emphasis is on the need to introduce a special position of the change management manager, which allows forming a culture of constant innovation and flexibility in the organization. The main functions of such a manager are revealed: diagnosing problems, developing a change strategy, overcoming resistance, coordinating team actions and evaluating the results of transformations. Typical sources of resistance to change at both the organizational and personal levels are separately analyzed, including the company structure, organizational culture, fear of losing status, uncertainty, distrust of management and lack of motivation. It is determined that effective change management requires not only rational planning, but also active work with personnel, involving employees in the decision-making process, support from senior management and established communication. It is emphasized that the change management manager should be an agent of transformation, able to inspire the team, develop innovative thinking and form an environment of trust. The article also considers different approaches to the appointment of a change manager, namely: internal appointment, involvement of an external consultant or a combination of these models. It is concluded that only a systematic and flexible approach to change management ensures the competitiveness of the organization and its sustainability in modern conditions. It has been established that a systematic approach, constant monitoring and readiness to respond to unforeseen situations ensure the successful achievement of the desired future state of the organization. Change management is an organizational process aimed at helping people understand and accept new working conditions, which is the key to business development and competitiveness.

DOCUMENTARY SUPPORT FOR ACCOUNTING FOR THE ACTIVITIES OF IT SERVICE PROVIDERS

Rustam Mamatov — Fri, 20 Jun 2025 00:00:00 +0300

Ensuring efficient document flow in the activities of IT service providers is of particular relevance in the context of the rapid development of the IT industry in Ukraine and its important role in generating foreign exchange earnings. The specifics of IT activities, which are characterized by intangible services, intellectual nature of work and export orientation, necessitate the adaptation of the accounting documentation system to industry-specific features.

The purpose of the article is to review the theoretical provisions and develop practical recommendations for improving the system of documentary support for accounting for the activities of IT service providers. In the course of the study, the methods of theoretical generalization, analysis, systematization and comparison were used.

The article reveals the peculiarities of documenting operations in the field of IT services, substantiates the need to use specialized documents for recording working hours, in particular, time sheets, which differ from traditional timesheets in greater detail and focus on specific tasks and projects. The main problems of documentary support have been identified: the lack of specialized forms of primary documents for the IT industry, the difficulty of documenting the provision of intangible services and documenting export IT operations.

To improve the documentary support system, it is proposed to develop specialized forms of primary documents that take into account the specifics of different types of IT services, introduce standardized approaches to describing IT services in documents, and integrate electronic document management systems with project management systems to automate the generation of documents. The practical implementation of the proposed recommendations will help to increase the efficiency of accounting processes and form a high-quality information base for making management decisions in the activities of IT service providers.

BRAND MANAGEMENT IN THE RESTAURANT BUSINESS

Oleg Ostashevskyi, Svitlana Pavlova — Fri, 20 Jun 2025 00:00:00 +0300

The article explores the features of brand management in the restaurant business as a key tool for enhancing the enterprise’s competitiveness and ensuring its stable development in a dynamic market environment. The relevance of the topic is due to the growing role of brand as an element of intangible assets that affects customer perception of service quality, trust in the enterprise, loyalty formation among the target audience, and building an emotional connection with the consumer. The article analyzes scientific approaches to understanding brand and brand management, reveals the key elements of effective restaurant brand management, including brand strategy, visual identity, emotional image, brand communications, and the role of staff in maintaining brand standards.

Particular attention is paid to the specifics of branding in the restaurant business, especially the high emotionality of the service, the influence of the physical environment, the role of customer experience, interaction through social networks, and reputation risks in the online space. The article highlights the main stages of brand management – from market research to brand implementation and effectiveness monitoring. It also analyzes modern tools for brand promotion, such as content marketing, influencer marketing, interactive events, and brand storytelling.

Based on the analysis, conclusions are drawn regarding the importance of an integrated approach to restaurant brand management, combining strategic thinking, creative vision, and adaptability to changes in consumer behavior. The findings can be useful for owners, marketers, brand managers, and restaurant executives who strive to build a strong, recognizable, and emotionally appealing brand that ensures long-term customer loyalty and a stable market position.

ETHICAL BRANDING AS A STRATEGY FOR SUSTAINABLE GROWTH IN SECTORAL MARKETS

Halyna Plysenko — Fri, 20 Jun 2025 00:00:00 +0300

The article considers the market-oriented nature of ethical branding within the context of the transformation of the global business environment. The relevance of the study is substantiated by the growing need to adapt traditional branding strategies to the conditions of sustainable development, increased social responsibility, and heightened environmental awareness. The purpose of the research is to examine the role of ethical practices in shaping a sustainable brand and their impact on a company's competitiveness and long-term success.

Examples of well-known ethical brands (Dove, Patagonia, IKEA) that integrate the values of transparency, social justice, and environmental responsibility into all business processes are analyzed. It is revealed that sustainability in branding encompasses not only the environmental dimension but also the social one particularly fair marketing positioning, ethical labor relations, and support for local communities. Ethical branding is not merely a strategy for external communication, but a comprehensive business philosophy that encompasses all stages from raw material sourcing to product disposal. Rooted in principles of responsibility and transparency, this philosophy becomes a powerful tool for enhancing a company’s reputational capital.

Special attention is paid to the Ukrainian context, where an increasing number of fashion industry brands (Bevolex, Bettter, Armchairity) are implementing ethical principles and shaping a new culture of business ethics. It is emphasized that for an ethical brand, not only declared values matter but also real actions: from rejecting harmful practices to taking a clear social stance, including ending cooperation with the aggressor country.

As a result of the study, it is concluded that ethical branding not only builds consumer trust and a positive image but also enhances economic efficiency, attracts investment, motivates employees, and ensures the long-term resilience of a business. It is substantiated that ethical branding is a strategic necessity rather than a passing trend and it will define the standards of responsible entrepreneurship in the future.

INSTITUTIONAL PROMOTION OF THE POSSIBILITY OF PROFESSIONAL ENGAGEMENT OF YOUNG UKRAINIANS IN WAR CONDITIONS

Evgeny Siry, Oksana Sira, Lyudmyla Zaslavska — Fri, 20 Jun 2025 00:00:00 +0300

The article highlights key aspects of state support mechanisms for economic inclusion in the context of the youth segment and internally displaced persons. It also highlights the content of the problems of implementing state support in conditions of a protracted war. Within the framework of studying the main aspects of this issue, in accordance with its purpose, the tasks of the study included: identifying, clarifying and describing regulatory instruments in the development of the youth employment system; means and ways to increase the effectiveness of employment promotion in the youth environment, taking into account the challenges of the war. The material was prepared on the basis of expert interviews with relevant specialists in this area in terms of their substantive and practical views on various program fragments of state support for economic inclusion. The main “working” moments of individual problems and opportunities for program measures for state regulation of economic inclusion against the backdrop of the challenges of the war are shown. The above indicates that, despite the breadth and depth of the problem situation in the sphere of the functioning of the employment market, the state is making various efforts to resolve current strategic and tactical issues of optimizing the functioning and possible development of professional determination and economic inclusion of young people. It is shown by examples that the state is also making its own organizational adjustments to improve the situation on the labor market. In the implementation of relevant program areas to promote economic inclusion, special attention is paid to the issues of choosing means and mechanisms for regulating employment, tools for stabilizing and optimizing the labor market, professional retraining. career guidance systems, experience of state employment centers, the effectiveness of state programs that help internally displaced persons find jobs.

INNOVATIVE APPROACHES TO THE MANAGEMENT SYSTEM OF A HOSPITALITY ENTERPRISE IN THE CONTEXT OF PERSONALIZATION AND DIGITAL TRANSFORMATION

Valentyna Fostolovych, Svitlana Pavlova — Fri, 20 Jun 2025 00:00:00 +0300

A modern tool for business development is the transition of enterprises to implementing the initiative and methodology of continuous improvement with the main elements: directing the development vector towards digitalization, integrating modern software products and technical means into the implementation of business processes and implementing the principles of sustainable development. The hospitality industry is a socio-economic phenomenon that is changing towards personalized service.

The introduction of artificial intelligence as a component of a technological solution in the technology of organizing the production process and in the process of managing a hospitality establishment has changed the approach to functioning in a competitive environment.

Innovation in digital transformation is a factor that determines the level of competitiveness and economic well-being of a hospitality establishment.

The competitive struggle for the guest and for the market segment in which the institution operates directs its development to meet the personalized needs of the guest in difficult economic, environmental, social and political situations..

The need to create a quality product or service with a sufficient level of economic efficiency and competitiveness has provoked the search for ways and modern tools that will ensure the possibility of the establishment operating 24/7 with an automated service system and a management system in remote operation mode. Integrating the principle of continuous improvement based on the Deming Cycle and digital transformation tools into the management system has become a modern model of competitive business.

The introduction of artificial intelligence-based technologies into the guest service process has completely changed the mechanism of providing a service or preparing a finished product, ensuring a higher level of efficiency and quality. The use of virtual assistants has replaced guest booking services, answering traditional questions, and informing about possible services that the establishment can provide.

The implementation of sustainable development goals has become the basis for energy and resource efficiency in hospitality enterprises, which contributes to resource conservation and improved economic performance..

The integration of digital technologies into the business process of hotel and restaurant enterprises has changed not only the technology of service provision, but also the institution's management system, management system, and marketing system..

The gradual improvement of management technology and business processes, based on the principles of the PDCA cycle, is the main approach to the development of hospitality enterprises and a way to meet the demands and needs of modern guests.

Intensive digitalization has become an indispensable tool for effective personalized service for visitors to hotel and restaurant establishments.